The brand’s origins are linked to USFloors, and it later became part of the Shaw Industries Group, one of the world’s largest groups in the coatings sector, which strengthened its research, production, and global-scale distribution capabilities.

An innovation that transformed the sector

In 2012, an innovative construction solution was introduced that permanently changed the resilient flooring market: a multilayer system with a waterproof rigid core, designed to eliminate the limitations associated with natural wood, traditional laminates, and other conventional vinyl floors.

This breakthrough made it possible to create a more stable, comfortable, and moisture-resistant covering, suitable for virtually all areas of the home, including traditionally more demanding spaces. In 2015, this technology was protected by patent, consolidating COREtec’s recognition as a pioneer in this segment.

Technical structure and user comfort

The solutions developed are based on an advanced multilayer construction, in which each component performs a specific function: wear resistance, dimensional stability, acoustic comfort, and ease of installation.

The use of a waterproof rigid core, combined with high-resistance wear layers and an integrated cork underlay, significantly reduces noise transmission, increases walking comfort, and compensates for minor subfloor irregularities, making the installation process more efficient and reliable.

These features make this type of flooring particularly suitable for kitchens, bathrooms, high-traffic areas, and commercial spaces.

Realistic aesthetics and design freedom

COREtec offers a comprehensive range of collections with high-definition finishes that reproduce, with great realism, the appearance of natural wood and stone. The variety of patterns, textures, formats, and installation systems makes it possible to create cohesive environments in contemporary, classic, or nature-inspired projects.

Its high dimensional stability also enables installation in large areas, with less need for expansion joints, ensuring a more continuous and elegant visual flow throughout the space.

Durability and everyday performance

COREtec flooring was designed to meet the demands of modern everyday life. Its high resistance to moisture, impacts, and wear makes it suitable for spaces with intensive use, including homes with children or pets.

Simple maintenance and ease of cleaning help preserve the original appearance over time, reducing maintenance costs and extending the flooring’s service life.

Indoor air quality and sustainability

The solutions meet strict indoor air quality criteria, with low emissions of volatile organic compounds, contributing to healthier indoor environments. This commitment is aligned with the Shaw Industries Group’s global strategy, focused on developing durable, responsible, future-ready products.

Integration into Macolide projects

At Macolide, we select the COREtec brand as a benchmark for rigid vinyl flooring in projects where waterproofing, stability, comfort, and technical performance are essential requirements. The combination of construction innovation, aesthetic realism, and reliability makes these solutions particularly suitable for demanding residential and professional projects.

Its integration into our offering reflects Macolide’s commitment to leading brands that are technically robust and aligned with today’s requirements in architecture and interior design.