{"id":5802,"date":"2025-03-14T20:54:23","date_gmt":"2025-03-14T20:54:23","guid":{"rendered":"https:\/\/macolide.pt\/brand\/aeg\/"},"modified":"2026-08-13T11:16:26","modified_gmt":"2026-08-13T11:16:26","slug":"aeg","status":"publish","type":"brand","link":"https:\/\/macolide.pt\/en\/brand\/aeg\/","title":{"rendered":"AEG"},"content":{"rendered":"

AEG \u2013 Precision Appliances for Contemporary Kitchens and Homes<\/strong><\/h3>\n
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AEG<\/strong> is a leading international brand in the premium appliances<\/strong> sector, recognised for its approach centred on precision, technological innovation and functional design<\/strong>. Founded in 1887, in Berlin<\/strong>, AEG has built, over more than a century, a solid legacy based on anticipating users\u2019 needs and developing solutions that enhance the performance of the contemporary home. <\/p>\n

Today, it is part of the Electrolux Group<\/strong>, one of the world\u2019s largest appliance groups, with a presence in around 120 markets<\/strong>. This integration strengthens the brand\u2019s capacity for innovation, sustainability and industrial scale, while maintaining its own identity as a premium-positioned brand<\/strong>. <\/p>\n

Brand history and identity<\/strong><\/h3>\n

AEG\u2019s history is closely linked to technological development and modern industrial design. Early on, the brand positioned itself as a pioneer in applying electricity to domestic life, and was responsible for some of the first innovations in household appliances. <\/p>\n

In 1907<\/strong>, the collaboration with architect Peter Behrens<\/strong> marked a decisive moment in the brand\u2019s identity. Recognised as the founder of modern industrial design, Behrens introduced to AEG the philosophy of \u201cperfection in form and function\u201d<\/strong>, a principle that continues to guide product development to this day. <\/p>\n

This balance between form and function became an AEG signature, visible in solutions that combine rigorous aesthetics with advanced technology.<\/p>\n

Innovation and performance<\/strong><\/h3>\n

Innovation lies at the heart of AEG\u2019s identity. The brand develops appliances that deliver precise control<\/strong>, consistent results and high efficiency, both in the kitchen and in laundry and dish care. <\/p>\n

AEG solutions were designed to give users confidence, enabling tasks to be carried out with greater precision, predictability and performance. This approach translates into the development of smart functions that support the user without compromising ease of use. <\/p>\n

In Portugal, product excellence has been consistently recognised by consumers. The brand has been distinguished for several consecutive years as Consumer Choice<\/strong> in the ovens category, standing out in criteria such as energy efficiency, durability, ease of use and cooking quality. <\/p>\n

AEG makes a clear commitment to sustainability<\/strong>, integrating technologies that promote more efficient consumption of energy, water and resources, without compromising performance. The brand is investing in the increasing use of recycled materials<\/strong>, reducing environmental impact throughout the product life cycle, and developing solutions prepared for a more responsible future. <\/p>\n

This vision reflects the Electrolux Group\u2019s philosophy, which invests in responsible innovation as a driver of development, aligning technology, design and environmental awareness.<\/p>\n

Project context<\/strong><\/h3>\n

AEG appliances are widely used in high-performance contemporary kitchens<\/strong>, both in residential settings and in projects with greater technical demands. The aesthetic consistency of the ranges, combined with seamless integration into cabinetry and built-in systems, makes the brand particularly relevant in projects where the appliance is an active part of the space design. <\/p>\n

The variety of solutions available makes it possible to meet different kitchen styles, while maintaining a consistent visual language and a more precise, controlled user experience.<\/p>\n

AEG and Macolide<\/strong><\/h3>\n

At Macolide<\/strong>, we work with AEG<\/strong> as a benchmark brand in the premium appliances segment, integrating its solutions into projects where performance, precision and reliability<\/strong> are central criteria. This choice reflects our commitment to brands that demonstrate continuous innovation, proven quality, and a clear approach to design and functionality. <\/p>\n

Integrating AEG appliances into Macolide projects allows us to offer complete, coherent solutions aligned with the demands of an audience that values technology, efficiency and high-end aesthetics.<\/p>\n

To learn about the solutions we provide, explore our range in The Bathroom<\/strong><\/a> (bath), The Sublime Kitchen<\/strong><\/a> (kitchen), Coating Solutions<\/strong><\/a> (coatings), or discover how we Design your Space<\/strong><\/a> (project).<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

AEG \u2013 Precision Appliances for Contemporary Kitchens and Homes AEG is a leading international brand in the premium appliances sector, recognised for its approach centred on precision, technological innovation and functional design. Founded in 1887, in Berlin, AEG has built, over more than a century, a solid legacy based on anticipating users\u2019 needs and developing […]<\/p>\n","protected":false},"featured_media":5803,"template":"","class_list":["post-5802","brand","type-brand","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/brand\/5802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/brand"}],"about":[{"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/types\/brand"}],"version-history":[{"count":1,"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/brand\/5802\/revisions"}],"predecessor-version":[{"id":6077,"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/brand\/5802\/revisions\/6077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/media\/5803"}],"wp:attachment":[{"href":"https:\/\/macolide.pt\/en\/wp-json\/wp\/v2\/media?parent=5802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}